GCDN Annual Convening – Athens 2024

Adopting a startup mentality in established cultural institutions: can it drive financial innovation and sustainability? The District is a pilot project at the intersection of art and commerce, developed in collaboration with leading international arts organizations and powered by blockchain technology. This workshop invites participants to explore the entrepreneurial journey within the framework of established institutions – examining the shifts in mindset, strategy, and operations required to nurture entrepreneurial capabilities and drive revenue. Join this workshop to explore the lessons learned so far and inform how the project might evolve.